philosophy

Combining a strong design background with business experience,
Susan Laires’ focus has been on finding the balance between the two.
It’s a skill to be a designer, but an art to keep a client’s business
strategies at the heart of every project.

True creativity in design is inspired by understanding a company’s vision.
It is then our job to visually translate that understanding into design that
aligns with marketing objectives. The result? A unique and balanced
marriage between substance and style.

Time and money – the one / two punch that sets Laires Design apart from
other agencies. Since clients work directly with Susan Laires, communication
is direct and turnaround time is efficient. Project costs remain competitive –
and there are no surprises.